Case Study: Website Development for Unicomm Ingredients

Introduction

Unicomm Ingredients Philippines Incorporated is a leading supplier with over 30 years of experience in the food and baking industry. Despite their extensive expertise and global partnerships, they lacked an online presence that could effectively showcase their offerings and engage their diverse customer base.

Problem

• No Existing Website: Unicomm Ingredients had no existing website, missing out on a significant online market.
• Global Partnerships: The company has global collaborations but lacked a platform to showcase this strength.
• Product Showcase: Needed an effective way to display a wide range of high-quality food and baking ingredients.

Solution

Strategy

Adopting an Agile development methodology, we planned sprints to iteratively build and refine the website. Task segregation was crucial for managing time effectively and ensuring on-time delivery.

Implementation

1. Initial Setup: Created the foundational architecture using Node.js for back-end and React.js for front-end.
2. User Experience: Focused on user-friendliness through manual and automated testing, aligning with Unicomm's commitment to quality and customer service.
3. Global Partnerships: Developed a 'Partners' section to highlight international collaborations.
4. Product Catalog: Implemented a dynamic 'Products' section to showcase their wide array of ingredients.

Technologies Used

• Front-end: VueJs
• Back-end: Laravel
• Database: MySql
• Hosting: Digital Ocean

Results

• Online Presence: Successfully launched Unicomm's first website, opening up a new channel for customer engagement and sales.
• Showcased Partnerships: The 'Partners' section has attracted interest from potential collaborators.
• Increased Product Visibility: The 'Products' section has seen a 25% increase in user engagement compared to initial estimates.

Testimonials

"Marc's technical expertise and dedication were instrumental in bringing our vision to life. The website has become a cornerstone of our business strategy." - Unicomm Ingredients